Each week we publish a new article packed with insights about how to start and grow your career as an author. You can find our entire archive here published by the Storytellers Rule the World Team.
1. Subscription Marketing Guide
2. The Best Serial Fiction Sites for Authors
3. Common Misconceptions with Subscriptions
4. Why You Should Consider Subscriptions While in KU
5. 10 Ideas for Reader Subscription Rewards
6. Emilia Rose’s $100k+ Subscription Mindset
7. Conditioning Your Readers to Pay Monthly
8. KU vs Wide is a False Debate
9. Community and Future of Publishing Series
10. Making Money with Early Access to Your Books
By Merlyn Roth I love reading a good action sequence. I also rarely find a good action sequence to read. They’re hard to write! Too often they’re either too minimal (can’t tell what’s going on and everything goes by too fast), too wordy (the fight… Read More »No Free Real Estate – How to Write Compelling Action Scenes
By Michael Evans, June 6, 2024 What does it take to get a reader who has no idea who you are or that your stories exist to be a fan that keeps coming back, paying to read your stories month after month? This is the question.… Read More »The Reader Journey for Subscription Success
By Michael Evans May 25, 2024. One of the most important things we can do as authors? Make the next best decision for us. We make decisions constantly— hundreds and hundreds each day. Over 90% happen subconsciously and almost all of our decisions (nearly 99%)… Read More »3 Principles for Better Publishing Outcomes
Growth Marketing versus Subscription Marketing By Michael Evans May 26, 2024 Let me set the scene. You’ve been offered a $1 million dollar advance by a Big Four publisher. For the last few years, you have been creating videos on TikTok. Started out with a… Read More »Why 30 Million Followers Isn’t Enough for a Best-Selling Book Launch
Hi, everyone, it’s Michael here! As many of you know May 6 – 7 we had the in-person Subscriptions for Authors Summit and May 18 – 19 we had the virtual Subscriptions for Authors Summit. Today, I wanted to share with you 10 big lessons… Read More »10 Takeaways from the Subscriptions for Authors Summit
by Michael Evans It’s Michael, here. Today… I have a personal message for y’all. It’s been just over a year since Ream launched to the public. I could celebrate by sharing with you some milestones we reached, a list of features we launched, or just… Read More »Ream’s 1st Anniversary Update
by Michael Evans, May 17, 2024 Meet Jenny Doan. At 66 years old her YouTube channel has nearly 1 million subscribers and her quilting company makes tens of millions of dollars per year. As authors… we can learn a lot from her. After all, with… Read More »What Authors Can Learn From Quilt Town, USA
By Michael Evans, May 16, 2024. One of the biggest problems with marketing author subscriptions is figuring out how to do it. Not like the “what”. We all know the what. Slap some newsletters together. Make some social media posts. You know… the marketing things… Read More »How Reader Drives Make Subscription Marketing SO Much Easier
April 30, 2024 You’ve probably seen this advice a dozen times or more: “You need to have cliffhangers in your stories to keep people reading.” And if you’re coming from novel-style writing, this goes against a lot of writing and publishing advice, because novel readers… Read More »The Truth About Cliffhangers
By Arielle Bailey, April 11, 2024 I know it’s tempting to groan at the idea of an Ideal Reader and hate it. After all, it sounds like a lot of work to define someone nebulous, and it can sound elitist. Here’s why it’s not: an… Read More »How Knowing Your Ideal Reader Can Help You Level Up Your Subscription
By Michael Evans, April 5, 2024 The Simple Mindset Shift That Changes Everything The most powerful force in the universe? Storytelling. The second most powerful force in the universe? Momentum. Here’s the thing: you probably aren’t harnessing momentum effectively as an author. I know for… Read More »How to Grow Faster as an Author
By Michael Evans, March 29, 2024 The 3 Rules to a Better World for Storytellers Who and what should algorithms be in service of? Seems like a trivial, philosophical question — but it’s an essential one to answer for the wellbeing of publishing and humanity.… Read More »Together We Can Save publishing
Heads-up! You can create a Limited Time tier on Ream here. There’s one time sales. And there’s subscriptions — the forever sale. What about something in the middle? If we want to maximize our revenue as authors — we need to be able to layer… Read More »Transforming Your Subscription with Limited Time Tiers
By Michael Evans, February 24, 2024 Sometimes taking a few days to reflect, strategize, and plan away from the notifications and the outside world is necessary. It’s something you don’t know you need to do, until you feel it. Coming out of this reflection, I… Read More »Your “Weirdness” is Your Superpower
By Michael Evans, February 24, 2024 I’m a huge data nerd. And yesterday, I uncovered something wild. For the cohort of readers who joined Ream author subscriptions in May of 2023 they are now paying their authors MORE in February of 2024 than they were… Read More »How to Increase Your Retention to Above 100% for Your Subscription
By Arielle Bailey, February 24, 2024 We regularly hear 2 main questions about maximizing Discovery: “How can we maximize Discovery of our stories and subscriptions?”And“How can we make the most of readers’ limited time and get them right into our stories?” After all, most readers… Read More »3 Pro Tips on Publishing Chapters to Maximize the Discovery of Your Subscription
By Michael Evans, February 24, 2024 How to reach 10x higher heights as an author I tried building a skyscraper for my stories. It was a natural instinct. For years I admired the authors towering above me. Their rankings, their reviews, their sales. I wanted… Read More »Build a Publishing Pyramid Not a Skyscraper
by Michael Evans, February 23, 2024 This one equation changed how I look at authorship forever. Slope > Intercept. Seems simple right? There’s something unbelievably powerful here. It’s not about where you are today that counts. It’s about your growth and where you will be… Read More »The One Equation That Changed My View of Authorship
The Storyteller War begins today. It’s Chapter 2 of Ream. But it starts with our darkest moment. I am about to share with you the raw story behind both the best and most challenging month in my life. It’s a story about the future of… Read More »Operation Storytellers Rule the World
by Michael Evans, February 8, 2024 First of all a PSA: I am so excited so many of you are running Valentine Day promotions for your subscription :). Just a reminder to do your very best to have the code, tier, and other aspects of… Read More »Why You SHOULDN’T Run A Promotion
Early Access is more valuable to your readers than you think. Here’s why… Frankly— you always need to have your readers feel they are getting more value in return than you give them. What makes our industry unique and sometimes difficult in crafting these offers… Read More »The Secret Value of Early Access
By Michael Evans, January 12, 2024. Edited To Add: The author in question followed my advice and got a new subscriber in 50 minutes . Recently, I was chatting with an author in this community about their subscription. They were a member of the first accelerator and… Read More »Don’t Feel Guilty For Marketing Your Subscription.
By Michael Evans, January 12, 2024. How to do early access so readers can’t join during your later chapters. [A solution to one of the biggest problems with early access!!] Holy moly I was DMing Kat T. Masen and had an epiphany. She recently launched her subscription… Read More »How to Offer Limited-Time Early Access
By Michael Evans, January 12, 2024. Recently we have seen an uptick in reader support requests being very confused about author tiers. In these situations, we always reach out to authors individually to share about reader confusion and offer advice on helping. However, typically for… Read More »The Core Benefit of Simple Tiers
By Michael Evans, January 12, 2024. This weekend I was reading a book on management, and it shared some AMAZING advice on the importance of Early Access. Here it is… So often in our lives we have been in environments where we have to be “perfect”.… Read More »3 Ways To Supercharge Your Early Access Strategy