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By Michael Evans on March 28, 2023. Some of the best advice on having a successful subscription is to be consistent… but often we don’t unpack what “being consistent” really means as authors. Most of the time, we believe one HUGE LIE about consistency. And… Read More »The Lie of Consistency and Subscriptions

By Michael Evans on March 21, 2023. I first started with a question, what makes an author subscription/membership successful? This, of course, led to a broader question, what makes a membership business successful, to begin with? And how can we scale this from 1 reader… Read More »Showing Your Readers You Care

By Michael Evans on January 6, 2023 Things were going great… or so I thought. On Instagram, I received 200 fans who messaged me there alone. That doesn’t count the dozens if not hundred+ emails.  This was on a small channel. At my peak, I… Read More »How to Build Relationships with Your Readers

By Emilia Rose on December 10, 2022. This is an opinion piece, and I welcome your feedback and opposing viewpoints. I’m always looking to be challenged and to grow, so stick it to me if you disagree (respectfully, of course). Going viral isn’t important in… Read More »Why Virality Isn’t Important In Subscriptions

This reading guide was created by sci-fi thriller author Michael Evans to help fellow authors make the most of reading the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer. This guide shares some of the major takeaways from… Read More »Subscription Marketing By Anne Janzer: Reading Guide

By Michael Evans on November 25, 2022. Rituals are intentional, purposeful moments that ask us to engage with the world around us. They are active and participatory enabling you to forge a deeper connection with your readers. Common rituals may be going to church, reciting… Read More »The Magic of Rituals for Your Subscription

By Emilia Rose on October 31, 2022. For this blog post, we’re analyzing what the top subscription authors do that make their businesses work. The authors we have analyzed come from our spreadsheet of top authors and may not include everyone who is thriving in subscriptions. The… Read More »Top Subscription Authors Breakdown

By Emilia Rose on October 22, 2022. You can poll your readers, ask them questions, and then plan out your entire subscription year to the day. But as authors, we know that sometimes what our readers say they want and what they really want are… Read More »Early Access vs Exclusive Access

By Michael Evans October 17, 2022. As subscription authors, we often worry about whether readers will pay for our offering. Is early access to our stories to the tune of a few chapters a month really worth $5 or $10 a month when readers can… Read More »The Subscription Pricing Hack Authors Must Know

By Emilia Rose October 8, 2022. Wherever you are in your author journey, you’ve probably told your readers to buy your book on Amazon, Barnes and Noble, Kobo or mentioned that they could read for free in KU. Especially if you’re trying to sell a… Read More »Conditioning Your Readers to Pay Monthly

By Emilia Rose and Michael Evans October 1, 2022 You’re cuddled up with your significant other on the couch, your head on their shoulder and your hand in the large popcorn bowl in your lap. On the TV screen, your favorite character has an unthinkable… Read More »Why Serial Fiction is Great for Subscriptions

By Michael Evans September 24, 2022 As authors, we all know that books can change lives. For those of us looking to grow our subscriptions and increase our recurring revenue, these books promise to change your author business and subscription in big ways.  Subscriptions are… Read More »10 Books for Subscription Authors in 2022

By Emilia Rose September 17, 2022 Interested in subscriptions but find it daunting? Today we’re diving into the mindset of a subscription author. Specifically, the mindset that Emilia Rose has used to garner 2,000+ monthly subscribers for the last 3 years, consistently making six figures… Read More »Emilia Rose’s $100k+ Subscription Mindset

By Emilia Rose September 10, 2022 Not sure what to offer your subscribers as rewards? We got you! Here are ten rewards that you can offer to your members: If you could get early access to your favorite author’s books, would you? I would! This… Read More »10 Ideas for Reader Subscription Rewards

By Emilia Rose September 3, 2022 Shirtaloon is an extremely successful LitRPG author who started his publishing journey on a free-content website called RoyalRoad. Here is how he uses subscriptions for his publishing: Early Access Serial Readers Community Building What can we learn from Shirtaloon?… Read More »How Shirtaloon Makes $600k from 6,000 Readers

By Michael Evans August 27, 2022 Normally, when a reader buys a book from you they just open the first page and let the story world envelop them. With subscriptions, we have the extra benefit of having a monthly relationship with our readers (and recurring… Read More »How to Onboard Readers to Your Subscription

By Emilia Rose on August 20, 2022 Adding merchandise to your online store can be difficult. But adding merch to your subscription can prove to be even more challenging, because rewards (typically) happen on a monthly recurring basis. Today we’ll dive into what to expect… Read More »Thinking about adding merch to your subscription rewards? Read this!

By Emilia Rose on July 23, 2022 Today we’re going to break down some of the reasons authors give for NOT starting a subscription and why starting one may be a good idea for you. It’s way too much work. You’re already juggling writing, editing,… Read More »Common Misconceptions with Subscriptions — And Why You Shouldn’t Believe Them

By Emilia Rose on July 30, 2022 So many people are afraid to start subscriptions because they believe it’s too much work. And–let’s not pretend–if you overpromise, it will be tons of work, which is why you should frequently evaluate and re-evaluate your tiers. Because burnout is a… Read More »Why You Shouldn’t Overpromise